A salesperson for the glass bottle manufacturers for H.J.Ketchup Company suggested that the company needed to redesign its ketchup bottle.This would improve yields on the bottle-filling line and make the bottle lighter.H.J.Ketchup Company readily implemented the salesperson's suggestions and the company enjoyed increased savings.Such a major change in the business happened because the two companies were engaged in a _____.

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A strategic partnership is a type of relationship in which two companies work together to achieve mutual benefits. In this case, the glass bottle manufacturer and H.J.Ketchup Company formed a strategic partnership, as the glass bottle manufacturer provided suggestions for improving the ketchup bottle design, which ultimately led to increased savings for H.J.Ketchup Company.

A Salesperson for the Glass Bottle Manufacturers for H