Salespeople can strengthen their presentations by showing the prospect the cost of the proposal is offset by added value; this process is called:
A) magnifying the benefit.
B) market analysis.
C) multiple-sense appeal.
D) value analysis.
E) content analysis.

Question

Quizplus · Accepted Answer

The process described in the question is called value analysis, which involves demonstrating to the prospect how the cost of the proposal is justified by the added value or benefits it provides. Magnifying the benefit, market analysis, multiple-sense appeal, and content analysis may all be useful sales techniques, but they are not directly related to the specific process described.

Salespeople Can Strengthen Their Presentations by Showing the Prospect the Cost