Laura,a sales representative,knows that the presentation she gave did not go well.She is anxious that the prospect,a leader in the local Chamber of Commerce,may mention her poor performance to other potential clients,thus leading to _____.

Question

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Negative referrals occur when a client has a negative experience with a sales representative and shares that experience with others. In this scenario, Laura is concerned that the prospect may mention her poor performance to others, which could potentially lead to negative referrals.

Laura,a Sales Representative,knows That the Presentation She Gave Did Not