The salesperson for the Big Apple Sign Corporation was trying to get a hardware storeowner to buy a new kind of advertising tool called floor graphics-an opaque vinyl film that applies directly to the floor,is easy to remove,and can be used to promote in-store specials.Since the storeowner has purchased advertising before-just not this particular kind of advertising-this is an example of a _____ situation.

Question

Quizplus · Accepted Answer

The situation described is not a straight-rebuy because the storeowner has not purchased the specific product before. However, it is not a derived-demand situation either because the storeowner is not responding to a customer's request for a specific item. This situation falls under modified rebuy because the storeowner is considering a new type of advertising tool, but still has some purchasing experience in this area.

The Salesperson for the Big Apple Sign Corporation Was Trying