Ruth markets rock concerts.She is looking for a company that will handle all of the various mailings needed to promote the purchase of concert tickets.She wants to use Graham Mail House because she is a very good friend of the mailing house's operations manager,but others involved in the decision making want to take bids from other mailing houses.In this example Ruth is expressing a(n)_____ need in the buying process.

Question

Quizplus · Accepted Answer

Ruth's preference for Graham Mail House is based on her personal relationship with the operations manager, indicating an emotional need rather than a rational or formal business decision.

Ruth Markets Rock Concerts