The manufacturer of Fancy Feast cat food has purchased "can sheets" for making its cans from Altum Aluminum for years,but it has recently decided to become more environmentally friendly.In doing so,it plans to talk to Reynolds Aluminum about its recycling project.In this instance,the purchase of can sheets from Reynolds would be an example of a _____ situation.

Question

Quizplus · Accepted Answer

The situation is a modified rebuy because the buyer has had a long-term relationship with Altum Aluminum but is exploring a new supplier (Reynolds Aluminum) due to a change in its environmental goals.

The Manufacturer of Fancy Feast Cat Food Has Purchased "Can