A blue ocean strategy seeks to position a firm so far away from competitors that,when successful,the firm creates an industry of its own and at least for a time,isolates itself from competitors.

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A blue ocean strategy aims to create a new market space where competition is irrelevant, thus isolating the firm from competitors. By offering unique value propositions and creating demand, the firm can enjoy high profits and growth.

A Blue Ocean Strategy Seeks to Position a Firm So