Customer lifetime value is equal to sales attributed to a particular customer minus the costs associated with satisfying that customer over the lifetime of that customer.

Question

Quizplus · Accepted Answer

Customer lifetime value is equal to the net present value of the stream of profits over a customer's lifetime plus the worth attributed to the equity a good customer can bring in the form of positive referrals and word of mouth.

Customer Lifetime Value Is Equal to Sales Attributed to a Particular