An automobile marketer is interested in studying the internal influences that affect the psychology of the potential buyers of luxury automobiles.Which of the following would this marketer be interested in studying?
A) Lifestyles of luxury car buyers
B) Political choices of potential buyers
C) Social status of potential buyers
D) Buyers' attitudes toward different brands
E) The accessories that car owners prefer

Question

Quizplus · Accepted Answer

The marketer would be interested in studying the attitudes of potential buyers towards different brands, as this would give them insight into the factors that influence their decision-making process when it comes to purchasing a luxury automobile. Factors such as lifestyle, social status, and preferences for accessories may also be relevant, but they are more likely to be external influences rather than internal psychological influences. Political choices are not likely to play a significant role in the decision-making process for luxury car buyers.

An Automobile Marketer Is Interested in Studying the Internal Influences