The presence of music in an environment may shape consumer behavior and even change buying patterns.In this case,music is an example of a _____.
A) social influence
B) situational influence
C) socio-economic factor
D) hedonic factor
E) perceptional influence

Question

Quizplus · Accepted Answer

Music in this context is an example of situational influence, which refers to factors within the physical environment that impact consumer behavior. Other examples of situational influences include lighting, temperature, and store layout.

The Presence of Music in an Environment May Shape Consumer