Comprehension is the consumer's attempt to derive meaning from the information received by them.
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Q1: Perception refers to a change in behavior
Q2: The perceptual process ends with a reaction.
Q2: Comprehension refers to a consumer's awareness and
Q3: The term "anthropomorphism" refers to a design
Q5: Marketers need to know how consumers will
Q6: The phases of perception overlap with the
Q7: Exposure represents the first step to learning.
Q8: Everyday on his drive to work,Hank passes
Q9: Consumers learn marketing-related information both intentionally as
Q11: Consumers are undiscriminating in the information to
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