Consumers learn marketing-related information both intentionally as well as unintentionally.

Question

Quizplus · Accepted Answer

Consumers can intentionally seek out marketing-related information by browsing websites, reading advertisements, or watching commercials. However, they can also learn marketing-related information unintentionally through product placement in movies, social media influencers wearing or using products, and through discussions with friends and family.

Consumers Learn Marketing-Related Information Both Intentionally as Well as Unintentionally