The term cognitive refers to a mental or thinking process.
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Q2: Comprehension refers to a consumer's awareness and
Q9: Consumers learn marketing-related information both intentionally as
Q11: Consumers are undiscriminating in the information to
Q11: Perception represents an objective reality.
Q12: Attention is the purposeful allocation of information-processing
Q13: Sensing alone allows a consumer to make
Q15: Assimilation occurs when a stimulus does not
Q16: Accommodation occurs when a consumer easily recognizes
Q17: A consumer's delayed response to information,that occurs
Q19: Selective attention involves paying attention to only
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