
A consumer's delayed response to information,that occurs as an afterthought,is known as sensation.
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Q11: Perception represents an objective reality.
Q12: Attention is the purposeful allocation of information-processing
Q13: Sensing alone allows a consumer to make
Q14: The term cognitive refers to a mental
Q15: Assimilation occurs when a stimulus does not
Q16: Accommodation occurs when a consumer easily recognizes
Q19: Selective attention involves paying attention to only
Q20: The process of bringing some stimulus within
Q21: Contrasting stimuli are extremely ineffective in getting
Q22: Branded products placed conspicuously in movies or
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