Which of the following is true of consumer comprehension?
A) Consumer comprehension process is not influenced by internal factors within the consumer.
B) Consumer comprehension does not include affective components as it is based only on the consumer's cognitive aspects.
C) Consumers' comprehension of marketing messages does not always occur in the way they are intended to.
D) Consumer comprehension rarely goes beyond the explicit content of the marketing message.
E) Consumer comprehension is not essential for the realization of value in the consumption process.

Question

Quizplus · Accepted Answer

Consumer comprehension of marketing messages can be influenced by various internal and external factors, and it may not always occur as intended by the marketer. It is not a purely cognitive process and may involve affective components as well. Moreover, consumers may derive additional meanings or implications from a marketing message beyond its explicit content. Consumer comprehension is crucial for the realization of value in the consumption process as it allows consumers to make informed decisions about product benefits and attributes.

Which of the Following Is True of Consumer Comprehension