Advertisements for hygiene products like toothpaste and soap tend to feature doctors as spokespersons endorsing the products.Consumers perceive these doctors to possess a substantial knowledge on health and hygiene.Which of the following characteristics of the message source is represented by this example?
A) Expertise
B) Congruity
C) Visibility
D) Attractiveness
E) Simplicity

Question

Quizplus · Accepted Answer

The example highlights the characteristic of expertise, as the doctors are perceived to possess knowledge and authority on health and hygiene, making them credible endorsers of such products.

Advertisements for Hygiene Products Like Toothpaste and Soap Tend to Feature