Disney tries to create a magical experience for guests visiting its resorts.The company knows that positive emotions can become stored as part of the meaning visitors have for Disney.Disney wants its customers to feel happy when they think of Disney resorts.This indicates that Disney is trying to create _____.
A) emotional contagion
B) schema-based affect
C) cognitive dissonance
D) non-conscious affect
E) affective resonance

Question

Quizplus · Accepted Answer

Disney is trying to create schema-based affect, which involves associating positive emotions with the brand, so that when customers think of Disney resorts, they feel happy.

Disney Tries to Create a Magical Experience for Guests Visiting