_____ refers to the fact that consumers feel uneasy about buying things that others have previously touched.
A) Product contagion
B) Product dissociation
C) Buyer's remorse
D) Buyer's dissonance
E) Product contamination

Question

Quizplus · Accepted Answer

Product contamination refers to the discomfort consumers feel when purchasing items that have been touched by others, as it suggests a lack of cleanliness or hygiene.

_____ Refers to the Fact That Consumers Feel Uneasy About