The VALS 2 approach classifies consumers into 66 distinct segments.
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Q18: Hierarchical approaches begin with the assumption that
Q23: Broad traits tend to be better predictors
Q32: High self-monitors are not sensitive to the
Q33: Demographics refer to the way consumer lifestyles
Q35: PRIZM combines demographic and behavioral information in
Q36: Lifestyles are completely determined by personality.
Q38: Consumer lifestyles are the same across cultures.
Q39: The competitiveness trait can be defined as
Q41: Cindy,an overweight teenager,feels pressurized as all her
Q42: When consumers feel very close to organizations,organizational
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