PRIZM combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.
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Q18: Hierarchical approaches begin with the assumption that
Q23: Broad traits tend to be better predictors
Q30: Failing to consider psychographic measures leads to
Q31: Self-concept refers to the totality of thoughts
Q32: High self-monitors are not sensitive to the
Q33: Demographics refer to the way consumer lifestyles
Q36: Lifestyles are completely determined by personality.
Q37: The VALS 2 approach classifies consumers into
Q38: Consumer lifestyles are the same across cultures.
Q39: The competitiveness trait can be defined as
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