Some consumer researchers focus on one specific trait,such as conscientiousness,that exists across a number of consumers,to predict the adoption rate of new products.This is an application of which of the following approaches to studying consumer traits?

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The nomothetic perspective focuses on identifying broad traits that exist across a number of consumers and predicting behavior based on these traits. The fact that researchers are focusing on one specific trait to predict adoption rates of new products suggests they are using a nomothetic approach.

Some Consumer Researchers Focus on One Specific Trait,such as Conscientiousness,that