A researcher studies consumer characteristics such as materialism,innovativeness,and the need for cognition together with their impact on the purchasing behavior of consumers.Which of the following refers to the approach to studying personality that the researcher is using in this instance?

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The trait approach to studying personality focuses on identifying traits or characteristics that individuals possess and how those traits influence their behavior. In this instance, the researcher is studying consumer characteristics (materialism, innovativeness, and need for cognition) to understand how they impact purchasing behavior, which aligns with the trait approach. Motivational research focuses on understanding the underlying motivations and needs that drive consumer behavior, while BCG matrix analysis and Porter's five forces analysis are tools used in business strategy and not related to personality research. Personology approach is not a commonly used term in personality psychology.

A Researcher Studies Consumer Characteristics Such as Materialism,innovativeness,and the Need