A team of researchers in a marketing research company is interested in examining a combination of consumer traits and the total effect of those traits on individual buying behavior.According to these researchers,the prediction of individual behavior tends to be stronger with the _____ approach.

Question

Quizplus · Accepted Answer

The multiple-trait approach considers a combination of various consumer traits, leading to a stronger prediction of individual buying behavior compared to focusing on a single trait.

A Team of Researchers in a Marketing Research Company Is