_____ is a relatively new approach to researching consumers and combines personality theory and motivation.

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The personology approach is a relatively new approach to researching consumers and combines personality theory and motivation. This approach seeks to understand consumers on a deeper level by analyzing their unique personalities, motivations, and behaviors. This approach is particularly useful in marketing and advertising, as it can help companies tailor their messages and products to specific consumer groups based on their individualized characteristics.

_____ Is a Relatively New Approach to Researching Consumers and Combines