_____ refer(s)to the ways consumers live and spend their time and money.

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Lifestyles refer to the ways in which consumers live their lives and allocate their time and money. This includes their values, attitudes, interests, and behaviors. Demographics refer to statistical characteristics of a population, such as age, gender, income, and education. Personality refers to the unique set of characteristics that defines an individual, while psychographics refers to the study of personality, values, attitudes, interests, and lifestyles. Geodemographics combines geographic and demographic information to understand consumer behavior.

_____ Refer(s)to the Ways Consumers Live and Spend Their Time