Consumer lifestyles are measured using _____.

Question

Quizplus · Accepted Answer

Psychographics are used to measure consumer lifestyles. This includes aspects such as values, beliefs, interests, and activities. Demographics (A) refer to the statistical characteristics of a population, such as age and income, while cost-benefit analysis (B) and conjoint analysis (E) are methods used in market research to determine consumer preferences and willingness to pay. Geodemographics (D) is the study of the spatial distribution of demographic information.

Consumer Lifestyles Are Measured Using _____