The "demonstration effect" created by advertising:
A) manipulates consumer needs for trivial products.
B) creates urges among consumers to buy products previously unknown to them.
C) conveys misleading claims to the consumer.
D) none of the above

Question

Quizplus · Accepted Answer

The demonstration effect created by advertising refers to the influence that advertising has on consumers to purchase products that were previously unknown to them. It creates a desire or urge to buy the product, based on the appeals made in the advertisement. While some advertisements may promote trivial products or make misleading claims, these are not necessarily the main characteristics of the demonstration effect.

The "Demonstration Effect" Created by Advertising