Multiple Choice
Exhibit 15-6 
Refer to Exhibit 15-6.In this situation:
A) Pepsi's dominant strategy is to introduce new ads.
B) Coca-Cola's dominant strategy is to avoid introducing new ads.
C) if Pepsi introduces new ads, Coca-Cola's best response is to not introduce new ads.
D) if Coca-Cola introduces new ads and Pepsi does not, then Pepsi will earn $180 million.
Correct Answer:
Verified
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