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Exhibit 15-6 Refer to Exhibit 15-6

Question 104

Multiple Choice

Exhibit 15-6 Exhibit 15-6 Refer to Exhibit 15-6.The Nash equilibrium outcome of the game depicted is: A) neither firm will conduct new advertising campaigns. B) both firms will conduct new advertising campaigns. C) Pepsi will conduct a new advertising campaign, and Coca-Cola will not. D) Coca-Cola will conduct a new advertising campaign and Pepsi will not. Refer to Exhibit 15-6.The Nash equilibrium outcome of the game depicted is:


A) neither firm will conduct new advertising campaigns.
B) both firms will conduct new advertising campaigns.
C) Pepsi will conduct a new advertising campaign, and Coca-Cola will not.
D) Coca-Cola will conduct a new advertising campaign and Pepsi will not.

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