Salespeople are trained to assess a potential consumer's attitude toward their company's offerings and to attempt to change that attitude if it is not positive.There are several techniques that help salespeople accomplish this attitude change in potential consumers.Salespeople attempt to change consumer attitudes about their products through _____.
A) persuasion
B) segmentation
C) positioning
D) affect monitoring
E) attitude tracking

Question

Quizplus · Accepted Answer

The statement clearly mentions that salespeople use techniques to change consumer attitudes towards their products. One of those techniques is persuasion, which involves convincing the consumer to see the benefits of the product and changing their attitude towards it. Segmentation, positioning, affect monitoring, and attitude tracking do not necessarily involve changing consumer attitudes towards a product.

Salespeople Are Trained to Assess a Potential Consumer's Attitude Toward