According to the social judgment theory,a message that is perceived as being opposed to the original attitude position will fall within the _____.
A) latitude of acceptance
B) central route
C) latitude of indifference
D) latitude of rejection
E) high-involvement hierarchy

Question

Quizplus · Accepted Answer

According to the social judgment theory, a message that is perceived as being opposed to the original attitude position will fall within the latitude of rejection, which represents the range of positions on an issue that an individual sees as unacceptable or objectionable. The latitude of acceptance represents the range of positions on an issue that an individual views as reasonable or acceptable, while the latitude of indifference represents the range of positions that the individual has no strong feelings about. The central route is a persuasion route in which individuals carefully think about and evaluate a message, while the high-involvement hierarchy is a model of attitude formation and change that suggests that consumers form attitudes through a series of cognitive and affective stages.

According to the Social Judgment Theory,a Message That Is Perceived