Which of the following types of social power motivates consumers to imitate the behaviors and attitudes of the group as a means of identifying with the group?
A) Referent power
B) Legitimate power
C) Coercive power
D) Reward power
E) Expert power

Question

Quizplus · Accepted Answer

Referent power is the type of social power that motivates consumers to imitate the behaviors and attitudes of the group as a means of identifying with the group. This power stems from a consumer's desire to be accepted and valued by the group, and they may conform to group norms and behaviors to achieve this. Legitimate power is based on an individual's position in a particular organization or social structure, while coercive power involves the use of force or punishment to influence behavior. Reward power is based on the ability to provide positive reinforcement, and expert power is based on knowledge or expertise in a particular area. However, referent power is the best choice that fits the given scenario.

Which of the Following Types of Social Power Motivates Consumers