A group to which a consumer does not want to belong is called a(n)_____ group.
A) primary
B) tangential
C) dissociative
D) aspirational
E) reference

Question

Quizplus · Accepted Answer

A dissociative group is a group to which a consumer does not want to belong. This can be because the group's values, beliefs, or behavior conflicts with the consumer's own values, beliefs, or behavior. Examples of dissociative groups may include hate groups, extremist organizations, or groups with negative stereotypes.

A Group to Which a Consumer Does Not Want to Belong