The ability of a group or individual to influence a consumer due to the group's or individual's knowledge of,or experience with,a specific subject matter is known as _____ power.
A) referent
B) legitimate
C) expert
D) reward
E) coercive

Question

Quizplus · Accepted Answer

Expert power refers to the influence a person or group has over others due to their knowledge, expertise, or skill in a specific subject matter. This can make them more persuasive and credible to consumers seeking guidance or advice in that area.

The Ability of a Group or Individual to Influence a Consumer