Aspirational group membership often appeals to the consumer's _____ self.
A) actual
B) social
C) extended
D) real
E) ideal

Question

Quizplus · Accepted Answer

Aspirational group membership appeals to the consumer's ideal self, as it represents the person they aspire to be or the lifestyle they desire. This is often used in marketing to create a connection between a product or brand and the consumer's ideal self-image.

Aspirational Group Membership Often Appeals to the Consumer's _____ Self