
Sarah is a member of a book club.The members meet every Saturday for book reading sessions.All the members except Sarah,drink Coke as they read.During one such session,Sarah was offered a bottle of Coke by a member.Instead of refusing,she gladly accepted it and enjoyed the drink.Which type of reference group influence is most likely to account for Sarah's consumption of coke?
A) Normative influence
B) Informational influence
C) Coercive influence
D) Value-expressive influence
E) Utilitarian influence
Correct Answer:
Verified
Q74: The American Heart Association (AHA)is an organization
Q75: Richard,a tennis player,has dreams of winning all
Q76: Which of the following types of reference
Q77: Aspirational group membership often appeals to the
Q78: A group in which a consumer desires
Q80: The Seminal Ballet Dancers is a group
Q81: Abigail joined PETA (People for the Ethical
Q82: Which of the following types of marketing
Q83: Barbara is an active member of her
Q84: Marketing efforts that focus on generating excitement
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents