Marketing efforts that focus on generating excitement that is spread among market segments is known as _____ marketing
A) buzz
B) affinity
C) multi-level
D) relationship
E) ambush

Question

Quizplus · Accepted Answer

Buzz marketing is a type of marketing that focuses on creating excitement or a "buzz" among market segments through unconventional marketing strategies, such as word-of-mouth, social media, and experiential marketing. The ultimate goal is to generate interest and conversation about the product or brand, which can lead to increased brand awareness and sales.

Marketing Efforts That Focus on Generating Excitement That Is Spread