_____ word-of-mouth (WOM)occurs when marketers attempt to accelerate WOM in existing customer circles,or when they develop entirely new WOM forums.
A) Primary
B) Random
C) Organic
D) Scripted
E) Amplified

Question

Quizplus · Accepted Answer

The term "amplified" describes the intentional efforts made by marketers to increase the reach and impact of WOM marketing. This can be done through strategies such as influencer marketing or referral programs, which aim to encourage existing customers to share their positive experiences with others and amplify the message to a wider audience.

_____ Word-Of-Mouth (WOM)occurs When Marketers Attempt to Accelerate WOM in Existing