Consumers who have great influence on other consumers' behaviors relating to product adoption and purchase are known as _____.
A) conspicuous consumers
B) surrogate consumers
C) product innovators
D) market leaders
E) opinion leaders

Question

Quizplus · Accepted Answer

Consumers who have great influence on other consumers' behaviors relating to product adoption and purchase are known as opinion leaders. They are often early adopters of new products and are seen as experts in their respective fields, making them highly influential among their peers.

Consumers Who Have Great Influence on Other Consumers' Behaviors Relating