The process by which consumers come to learn a culture other than their natural,native culture is called _____.

Question

Quizplus · Accepted Answer

Acculturation refers to the process by which consumers learn and adopt the values, beliefs, and behaviors of a culture that is different from their own. It involves both learning about and incorporating elements from the new culture while still retaining some aspects of one's native culture.

The Process by Which Consumers Come to Learn a Culture