The socialization process by which consumers' behaviors slowly adapt to a culture through a series of rewards and sanctions is known as _____.

Question

Quizplus · Accepted Answer

Shaping is described as the gradual process of rewarding behaviors that are closer and closer to the desired behavior, leading to the ultimate adoption of the desired behavior. This process is commonly used in behavior modification and can also be applied to consumers' behaviors adapting to a cultural norms and values. Modeling involves imitating the behavior of others, diffusing involves the spread of ideas, and structuring and renquing are not relevant concepts in this context.

The Socialization Process by Which Consumers' Behaviors Slowly Adapt to a Culture