When shoppers process ambient citrus odors,they tend to feel higher levels of pleasant emotions while shopping and tend to be more receptive to product information.

Question

Quizplus · Accepted Answer

Studies have shown that ambient citrus odors can have a positive impact on shoppers' emotions and receptiveness to product information. This is due to the fact that citrus scents are associated with cleanliness and freshness, which can create a pleasant and inviting atmosphere in a store.

When Shoppers Process Ambient Citrus Odors,they Tend to Feel Higher