Retail personality is the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities.

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Retail personality is a term used to describe how a retail store is perceived by shoppers based on both its functional attributes, such as product selection and pricing, as well as more subjective affective or emotional qualities, such as the store's atmosphere, customer service, and brand image.

Retail Personality Is the Way a Retail Store Is Defined