Retailers specializing in things like a wide selection of goods,low prices,guarantees,and knowledgeable employees use a type of positioning which emphasizes the _____ quality of a retail store.
A) affective
B) experiential
C) epistemic
D) adaptive
E) functional

Question

Quizplus · Accepted Answer

The given characteristics like wide selection of goods, low prices, guarantees, and knowledgeable employees are all functional qualities of a retail store. Therefore, the type of positioning used emphasizes the functional quality of the retail store.

Retailers Specializing in Things Like a Wide Selection of Goods,low