Research confirms that consumers generally consider only a small fraction of the actual number of problem solutions that are available.

Name: Research confirms that consumers generally consider only a small fraction of the actual number of problem solutions that are available.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is true according to research on consumer decision-making behavior. Consumers are often overwhelmed by the sheer number of options available and tend to narrow their focus to a few choices that seem most promising.

Research Confirms That Consumers Generally Consider Only a Small Fraction