In which of the following types of decision-making approaches do consumers tend to search diligently for information that will help them reach a satisfactory decision?
A) Rational decision making
B) Limited decision making
C) Extended decision making
D) Habitual decision making
E) Routine decision making

Question

Quizplus · Accepted Answer

Extended decision making is characterized by an extensive search for information by the consumer. Consumers engage in extended decision making when they are making a high involvement purchase and are willing to expend considerable effort and time to carefully evaluate their options.

In Which of the Following Types of Decision-Making Approaches Do