Which of the following is true about behavioral influence decision-making perspective?
A) Consumers are rational and they diligently gather information about purchases.
B) Consumers compare various brands of products on salient attributes.
C) Consumers' behaviors are influenced by environmental forces.
D) Consumers make informed decisions regarding what brand to buy.
E) Consumers' behaviors are influenced by cognitive decision making.

Question

Quizplus · Accepted Answer

The behavioral influence decision-making perspective suggests that consumers' behaviors are influenced by environmental forces, such as social, cultural, and situational factors, rather than solely relying on rational and informed decision-making. Therefore, option C is the correct answer. Options A, B, D, and E all suggest that consumers use rational and cognitive processes to make decisions, which is not the focus of the behavioral influence perspective.

Which of the Following Is True About Behavioral Influence Decision-Making