John will never purchase Sunshine Cereals because of a previous bad experience he has had with the brand.For John,Sunshine Cereals corresponds to a(n)_____ set of alternatives within his awareness set.
A) inert
B) indifferent
C) passive
D) dormant
E) inept

Question

Quizplus · Accepted Answer

The inept set consists of brands that a consumer is aware of but considers unacceptable due to negative experiences or perceptions.

John Will Never Purchase Sunshine Cereals Because of a Previous