Which of the following includes alternatives in the awareness set to which consumers are indifferent?
A) Active set
B) Inept set
C) Inert set
D) Consideration set
E) Dormant set

Question

Quizplus · Accepted Answer

The inert set includes alternatives that consumers are aware of but are indifferent towards. The active set includes alternatives that consumers are considering, the inept set includes alternatives that consumers reject and the dormant set includes alternatives that consumers have forgotten about. The consideration set includes alternatives that consumers actively consider when making a purchase decision.

Which of the Following Includes Alternatives in the Awareness Set