Which of the following statements is true about the amount of search performed by consumers during decision making?
A) Search tends to decrease as a consumer's level of education and income increases.
B) When searching costs are greater than the benefits of the search process, consumers no longer value the activity and search stops.
C) Consumers who possess negative attitudes toward shopping generally spend more time searching for product information.
D) Search tends to decrease when a consumer possesses a high level of purchase involvement.
E) As perceived risk decreases, search effort increases.

Question

Quizplus · Accepted Answer

It is true that consumers will stop searching when they believe that the costs of searching (such as time and effort) outweigh the benefits of doing so (such as finding a better product or deal). This is known as the "cost-benefit tradeoff" and is a key factor in influencing the amount of search performed by consumers. None of the other statements are true.

Which of the Following Statements Is True About the Amount